Tuesday, October 20, 2009

Tod's Bags and Gwyneth Paltrow

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American movie star Gwyneth Paltrow has become the face of the company of Italian Tod's brand for the second season. The creative director of Tod's Derek Lam thinks that "Gwyneth embodies a woman in Tod's stile- a woman with excellent elegancy and talent."

Photographer Mickael Jansson chose a restaurant in the center of London for photo session. Comfortable interior of caramel shades perfectly stressed up nobility of Tod's brand style. Gwyneth Paltrow, who had become younger and fresher with golden shade of her face, perfectly transferred spring mood of the last collection of Tod's. Some special emotional mood is felt in the new advertising campaign. Gwyneth Paltrow appears in the form of a happy and carefree woman; her cheerful appearance gives positive mood.

Tod's Bags, spring-summer 2009


During photo sessions Gwyneth Paltrow keeps in her hand bags of various colors from Tod's line. Matt bags of calf leather are introduced in this line. In Sacca line (translated as "sacks") summer bags of soft shapes are introduced, decorated with numerous of thin thongs. Designers have worked out small traveling bags Bauletto for summer tourism, introduced in the brightest and vivacious range of colors. Besides, new variants of the famous bag Pashmy appeared in the new collection. Pashmy Messenger and Pashmy Hobo. The famous bag gained rich summer shades in the new season. Also one should note practical Pashmy Mumy Bags, made especially for mummies and their babies. The handbags have many comfortable pockets and sections, which allow to take any article: baby's dummy, diapers, etc..

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tttods3Neat bags of Tod's G-Bag line also attract attention. Bags in summer collection of Tod's G-Bag can of be varnished leather and of python and crocodile leather. Both bright summer palette and reserved everyday shades are typical for this line. In conclusion, we are going to introduce a few everyday bags of Tod's from spring-summer 2009 collection.

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